Optimize Your Blog and Each Post

f no one is reading your blog chances are you need to really do some tune up efforts to increase the optimization of not just the blog but also each blog post. Many bloggers don’t realize that there are many different things other than just writing well that can lead to an increase in the efficiency of a blog.

Here are the areas that you should focus on when optimizing a blog or a single blog post:

Home Page: The home page should have a well optimized title tag and description utilizing keywords and having a nice robust description on what the blog is about.

Blog Description: Have a blog description of what your blog is about that consists of 200 words or so utilizing any keywords that you might be targeting. Include this somewhere on the home page for the search engines to be able to pick up.

Categories: Having to many categories can be a problem also. If you start a category for each post or every few posts and neglect to fill up that category you could run into a problem also. Keep your categories tight and frequently update them to keep your search engine optimization power funneling down into those focused categories.

Meta Info: Most blogging platforms these days have plugins that allow you to tighten up the SEO for each post allowing you to update the meta info and even target keywords. If your blog has this ability it should be taken advantage of each and every time.

Content: Your blog post should always include some keywords you are trying to target while keeping your post as long as possible. You want your post to have some substance to it so make sure your content is longer than just a few sentences. And always write your content for humans aka your audience reading your blog first, NEVER for the search engines. The white hat rules apply for your blog as they do for your static website.

Internal Linking: Internal linking is an important part of search engine optimization. If your blogs have actual pages try linking those pages once in a while to blog posts while always using anchor text of targeted keywords. Also if you have blog posts that are high trafficked posts link those posts to other similar posts using keywords to strengthen your internal SEO.

There is a variety of techniques you can apply to strengthen your blog’s search engine optimization aspects. Remember that it takes time for the changes to take effect so be patient.

Optimize Your Blog and Each Post

Climb Google in 3 Easy Steps!

Google is all about linking. And if you want to snatch a top spot in Google's search results, you need to link like a pro. Don't worry. Linking is a whole lot easier today than it was a few years ago. Experience has taught us a lot, and with the information in this video, you won't need to worry about endless trial and error. We have a repeatable process that anyone can do, as easy as 1, 2, 3.

That said; let's take a look at the linking strategies that Google will give you the most credit for:

Link Strategy 1: Reap the Most Benefit from Anchor Text.

You probably already know that anchor text is the clickable word or words that make up a hyperlink. But what you may not yet fully realize is just how powerful anchor text is. Want to see it for yourself? Check out this little experiment.

Let's go to Google and search for "click here". Did you get a link for Adobe Acrobat Reader at number 1? Why is that? Well, check out the page. They have no mention of "click here" anywhere on the page or in the META tags.

So why exactly does it rank number 1 on Google for "click here"? It's all thanks to anchor text. More specifically, it's because of the countless pages that have "click here" as anchor text that links to Adobe's Acrobat Reader download page.

Did you notice how many competing pages there are for "click here" on Google? Almost Two Billion! Anchor text is extremely important. Here are a few rules of thumb to get the most from your.

First of all, use your three most important keywords for your anchor text. Specifically, your most important word 60% of the time; your second most important keyword 25% of the time and your third most important keyword 15% of the time. And that is for every page that you link to. Keep in mind each page focus on 2-3 keywords. Next, use "long tail" keywords when appropriate and that means 3 or more words in the keyword phrase. And lastly, if your anchor text is part of a paragraph, like a signature block, make certain your surrounding text is optimized for the keyword you want or close variations. Be sure that text varies as much as possible. You want to have plenty of versions of the surrounding text block so Google doesn't ding it as duplicate content.

source: http://www.articlesbase.com/videos/5min/40388523

Climb Google in 3 Easy Steps!

Mobile SEO is the New Bubble

Like the original search engine boom, smaller companies are now charting the waters to see if location assisted mobile geotagging can help web rankings. Is it worth the time to invest now?

While most users relate geotagging to pictures, where digital pictures that are uploaded to web-sharing sites like Flickr and Photobucket can show the time and location where they were taken, the practice itself has much larger potential. In terms of marketing, geotagging through smartphones enabled with GPS systems can also create a digital record of where a user is at any given moment, and what digital billboards to show them.

Geotagging the Web

With geotagging, web designers can designate location specific tagging onto files, namely the latitude and longitude. For localized service businesses, a new market that goes beyond simple online marketing as well as direct mail can offer a way to direct traffic while on the go. Users looking for specific components through their mobile services can be matched to their searches, allowing businesses close by to advertise sales, specials, coupons, and even last minute promotions. For the time being, however, this type of mobile SEO will be heavily short tail keyword specific considering that users will be typing on cramped keyboards.

source: Mobile SEO