Google will be changing the way display URLs look in AdWords ads in the next week or so. The domain portion of the display URL will always be showing in lowercase letters. For example, Subdomain.Example.com/Subdirectory will appear as subdomain.example.com/Subdirectory. Google suggests that the move can actually boost clickthrough rates.
"In any given month, we experiment with hundreds of subtle variations of the Google search results page, testing everything from font sizes and colors to layouts and spacing, as well as dozens of other variables," says Lisa Shieh of Google's Inside AdWords Crew. "Recently, we found that by standardizing the look of the URLs on the page, we were able to improve many of our user metrics, including ad clickthrough rates."
"As you've probably figured out by now, we believe that regular website testing is the best way to ensure an optimal user experience, and we encourage you to test variations of your own website," she says.
More specifically, Google suggests using its own Website Optimizer tool for such testing.
Advertisers need not worry about editing their own ads. Uppercase letters in display URL domains will automatically be changed to lowercase when the change goes into effect.
Google also introduced a new way to manage negative keywords across multiple campaigns in negative keywords lists.
source :webpronews.com
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