Today’s Marketer tips

5 Essential Characteristics for Today’s Marketer

Today’s world of fast-paced technology advancements and ever-evolving media and marketing techniques requires marketers to be much more versatile than they had to be in the past. No longer are a you going to survive with a degree in marketing and a course on PPC under your belt. The game has changed! Do you have what it takes? Here are the five essential characteristics to be successful as a marketer in today’s world: Risk Taker – The Internet has enabled “everyone” to be an Internet marketer. With that evolution, the amount of competition you have has increased exponentially–and your competition is much more diverse, skilled and savvy than ever before. In order for your marketing activities to be noticed among the barrage of messages out

Your Marketing on Autopilot: 5 Things You Didn’t Know You Could Automate

“I just wish I could clone myself.” It’s probably the phrase most often uttered by overworked, overstressed and underpaid small business owners. How many times have you wished you could get someone else to do what you do all day? Yet, you can’t afford another employee, and you can’t even fathom getting all that crazy stuff out of your head in a way that someone else could understand. Even if you could, would you trust that person to do it as well as you do? Or with as much passion? It’s a common Catch-22 in the small business world. Big businesses attempt to solve this problem on a daily basis by throwing bodies at the problem. I’d argue that they’re not always more successful at..

Old Spice Revisited: Lessons and Cautions for Small Business

Look at your brand. . . now back at me. Now back to your brand. . . now back to me. Sadly, I’m going to tell you what you don’t want to hear about the Old Spice campaign. Old Spice gave us a campaign that was equal parts entertainment, traditional television advertising and YouTube social media magic. But when the sales numbers started trickling in, something was amiss. Namely, sales. What ensued was a firestorm in the blogosphere with sharply divided camps fighting a holy war of mostly unsupported opinion. When new data points started emerging, they provided the careful student of business a few nuggets to keep in mind for the future, when we’ll be spending our money and looking for real results. Here’s

7 Reasons to Use Groupon for Your Small Business

By now you may have heard of the popular online coupon marketplace known as Groupon. With Groupon, businesses can offer steeply discounted services or products to be showcased for Groupon’s vast following. A certain number of users must sign up in order for the offer to take effect, which spurs users to spread the word about your company. By being featured on Groupon, your business can greatly increase its customer pool–although you will sacrifice profit margins and must share revenue with Groupon. Groupon sounds like a pretty good deal, especially since businesses only pay for sales made, but is it right for your business? The following list outlines some situations in which it could be beneficial (or detrimental) for your business to try using Groupon

The Universal Truth of Selling on the Web: Simple Wins

Choices are great on a menu, but too many choices on your website or landing page or even within your products can cause indecision. Too many choices can lead to confusion, and when you’re in the business of trying to make a sale, confusion is the enemy. What’s the opposite of confusion? The answer is easy. The best way to make things easy? Keep them simple. Often we’re too focused on giving our customers too much. When you go to the barber, he doesn’t give you a menu of haircuts. You sit down, tell him simply what you’d like done, he pulls out his tools and cuts your hair. All very quickly and without fuss, which is the reason most men still prefer to go.

5 Steps to Successful E-Mail Marketing

Many small business owners and marketers understand the benefits of using e-mail marketing and online surveys to develop relationships with their customers. Yet, a surprising number of businesses send e-mail communications without thinking about their long-term goals. Take some time to think about your customer communications strategy. The upfront planning you do now can have an enormous impact on your overall success in the long term. Below are five steps to get you started creating an effective e-mail communications plan. 1. Consider your image What words do you want your recipients to think of when they receive an e-mail from you? Here are a few: knowledgeable, available, professional, reliable and respectful. Every e-mail you send to a customer, prospect or member puts your brand and..

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