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Wednesday, June 30, 2010

SEO Tips for New Website Promotion

When you have a new site, it needs to acquire (1) trusted links and (2) links from a variety of IPs, a.k.a (link diversity). This can be done through a variety of tactics such as:

* Writing authoritative content (to attract links).
* Giving something away – E-book, Plugin, Limited Trial Offer, etc., as long as it has a high perceived value to the prospect.
* Getting links from social media, news related or syndicated online sources (free press releases, article marketing, RSS feed syndication, video optimization and syndication).

The Strategy

1. Position your offer on your primary page.
2. Set up your supporting themed sub-folders for articles on the topic.
3. Start releasing your articles (400-750 words) daily (1 per day for 3 months) to provide 120 pages of unique content all based on keywords that are semantically part of the seed-set for the keyword phrases you intent to rank for.
4. Select how many landing pages you are going to feed, then use internal linking from the articles to provide internal link weight to those pages (with the keywords you intend those pages to rank for).
5. Get 5-10 deep links to those articles or posts via RSS syndication, social media promotion (like using Amplify to publish to multiple social media sites) or article marketing while simultaneously using a round robin approach from Free Press Release distribution sites to get inbound link diversity to your primary landing pages or homepage.
6. Use an e-book or offer to acquire an email list such as (download our 120 page E-book, just enter name and email address).
7. Also, make sure your landing page has a value proposition and conversion objective in case that prospect is ready to “buy now”. Otherwise, this will be your lead-gen sales funnel for phase 2 down the road (for outbound marketing and lateral market positioning based on the subject matter).
8. Let the site mature for one PR update, then you can position it for affiliate offers via contextual links, use it for advertising via CPA offers or as a contextual link source, run parallel offers or use it as a publishing point for affiliates to drive traffic to the site (if you have gain significant themed traffic from your promotion).

source: SEO Tips

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